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This malt beverage manufacturer was vying for attention and market share inside store coolers where its product line is distributed. They needed a unique removable label to use inside convenience store coolers that was attractive yet durable and functional. Also, the labels’ glossy surface had to be dulled down so it was visible inside the lighted coolers.

This customer needed a front and back label for their bottles, but didn’t want to incur the added expense of purchasing a die for each different label.

This printer’s client wanted to reduce their use of costly advertising inserts with their customer billing statements, yet they still needed to keep customers informed and cross-sell products.