Client:
A printer/mail house customer in Ohio whose client was a local cable company
Product:
Special Double Window Envelopes
Challenge:
This printer’s client wanted to reduce their use of costly advertising inserts with their customer billing statements, yet they still needed to keep customers informed and cross-sell products.
Solution:
Western States created a Special Double Window with 1" side seams. Four different copies of this envelope were printed in 4 colors (one copy distributed per quarter). The colorful envelopes grab the customers’ attention, relay key information, and reduce the cable company’s inserting and mailing costs. In addition, the 1" side seams run better and faster on our print customer’s inserting equipment.