White Papers
Western States offers white papers on a variety of topics to help you grow and expand your business. With topics ranging from getting ROI out of your mailings, to ideas on how to utilize upcoming postal promotions, they are sure to get you thinking. See some of our available white papers below:
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Mail has advantages over other channels, but needs some work to be most effective. The software to create more meaningful mail is accessible at a reasonable cost.
Are your internal or external customers thinking about cutting back on how much they use the mail to communicate with their organization's customers?
To foster longstanding profitable relationships, you need to provide your customers with more than products or services; you need to provide information. Information that enlightens and inspires them to reach more of their customers and grow their business.
Our seeds. Your opportunities... Honor the environment with an amazing, earth-friendly product: compostable seed stake labels. There’s no better way to display garden goodness, promote products and be environmentally responsible. Learn More… Download our free white paper to learn about how we grew this award-winning idea for our customers!
Turn your statement mailings into valuable marketing and communication messages with transpromo.
Mail is here to stay, especially since it connects with customers in a way technology-based mediums can’t. Making the most of your mail investment means yielding a solid return.
Map Your Road to Success. Your marketing journey starts here. Many professionals think marketing plans are only for hefty-sized, Fortune 500 companies. That’s simply not true. All businesses should have a marketing plan. A dream of where they want to be in the future. What’s the difference between a goal and a dream? A dream is an aspiration. A goal is that same aspiration with a plan and a deadline.
Mail Moments 2016 Can you guess what mailing aspect increased overall since 2012? Or how long it takes consumers to sort their mail once they get it? These findings and much more are revealed in the recent United States Postal Service (USPS) 2016 Mail Moments review based on a study conducted by Summit Research. The study shares insights across varying age demographics, particularly within the Millennial sector (ages 18–39).
Ready to read about the science of touch, or haptics, and how it’s a formidable force in building brand awareness and sales success?
Color your world. From a calming turquoise ocean to a flashing red light, color is everywhere. And it’s packed with emotion. So much so that from a marketing perspective, we make 85% of our buying decisions based on color. Add color. Get results. There’s a whole psychology behind color. It’s woven into our world and based on our personal experiences.
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