From a calming turquoise ocean to a flashing red light, color is everywhere. And it’s packed with emotion. So much so that from a marketing perspective, we make 85% of our buying decisions based on color.
Add color. Get results.
There’s a whole psychology behind color. It’s woven into our world and based on our personal experiences.
When you can tap into those experiences and make a true, color-influenced connection with your target audience, you’ll make an impact and boost sales. How? Start by reviewing these color considerations:
- Since color and emotion work in tandem, know the meaning behind each color before choosing it for your brand or message.
- Every industry has negative and positive perceptions about specific colors—make sure you know what they are for the industry you’re marketing in so you can use them advantageously.
- Colors you choose for your brand/message should effectively benefit and communicate with your target audiences; don’t pick them based on your preferences.
Color by numbers: 60-30-10.
To use color powerfully in your marketing efforts, follow this simple 3-ratio rule when designing your digital and print media:
- Use 60% for your background color.
- Use 30% to showcase your base color.
- Use 10% for attention-grabbing colors in features like buttons, tabs and call outs.
Read, color and grow more with our free white paper.
Discover more about the psychology of color and how it can shape your marketing efforts with our complimentary Color Your World white paper.
