Can you guess what mailing aspect increased overall since 2012? Or how long it takes consumers to sort their mail once they get it?
These findings and much more are revealed in the recent United States Postal Service (USPS) 2016 Mail Moments review based on a study conducted by Summit Research. The study shares insights across varying age demographics, particularly within the Millennial sector (ages 18–39).
Still wondering about those two questions above? Mail engagement is the aspect of mailing that has increased overall since 2012. And most consumers (79%) sort their mail at the first opportunity they have—usually within the same day. Here a few more key findings this study revealed:
- Consumers of all ages prefer receiving mail versus emails and telemarketing calls. In fact, 87% would rather receive mail than telemarketing calls.
- Though they receive less mail, Millennials (18–39 years old) spend more time sorting mail than other age groups (Gen Xers and Baby Boomers) and appear more engaged with mail than the average consumers.
- Even if companies switched to an easy-to-use billing portal, most consumers would still want some bills or statements sent via mail.
- Millennials are not only more engaged with their mail, they are more likely to use digital mediums integrated with print as 69% of them shop online. However, digitally integrated direct mail is effective with all consumers, as 66% of Gen Xers and 56% of Baby Boomers also shop online.
Discover more detailed findings from this study by downloading our complimentary USPS Mail Moments 2016 white paper