Client:
A golf products manufacturer.
Product:
Customized envelope for Grip Guides® product packaging.
Challenge:
Grip Guides is an interactive, heat-activated training aid for golfers. This product needed to be marketed effectively in a retail setting with packaging that:
• Protects the product
• Highlights key product features/benefits
• Lets potential retail customers interact with the product
Western States Envelope & Label partnered with the client’s marketing and design team to create this packaging envelope. Our professionals made recommendations about stock, placement of cuts and manufacturing processes.
Solution:
Grip Guides are housed in an eco-friendly, all-paper envelope with an open window featuring the product. Its custom size fits snug, with special cutouts so users can interact with the product inside the envelope. Manufacturing specifications:
• 65 Productolith Gloss Coated Cover stock
• 4-color offset ink, two copies, flat sheet printed, steel rule die cut and converted
• 3-1/2 x 11-1/2” with special cutout, sombrero style hanger cuts, and custom perforated score for folding since window is 1/8” from edge
• Extended, collection style side seam to feature product instructions
• Kwik-Tak® seal for product security
As a result of this innovative design, Western States earned a 2012 Print Excellence and Knowledge (PEAK) Award in the Envelopes, High Impact category. Hosted by the Print Services and Distribution Association (PSDA), PEAK Awards honor print professionals who provide their customers with outstanding, value-added products and services that creatively solve challenges and improve business functions. Read our press release about the award.